Your website is a lot more than some place to house your portfolio work and a contact form.
That’s not going to get your those dreamy clients that you lay up at night thinking about and it's not going to help you grow a brand that’s larger than life.
There are probably a few things that separate a website that just holds information and one that actually showcases the layers of your brand.
You know what that most important thing is? The successful ones know how to strategically showcase their brand to build connections, relationships, position themselves as the solution to their client's frustrations, and uses their website as their biggest marketing tool.
With everyone competing for attention in almost every niche in the world, it can be hard to feel like your voice is being heard when you know have that you have something to say.
And you know what hurts even more? Not knowing how to get yourself taken seriously and how to position yourself in front of the right people.
Here's the truth: Through consistency in message, in visuals, and in frequency you (yes you!) you can do both of those things effortlessly.
Consistently conveying your message from channel to channel, client to client, will help solidify your expertise and position you as an expert.
Consistency in visuals shows that you know your brand’s identity and how to connect to your audience.
Consistency in frequency keeps you in the forefront of people’s minds the moment they need your expertise.
Your website plays a huge part in keeping your message and your visuals consistent: it showcases your brand in the exact light that it needs to grow, and gives your message a place to breathe and be on full display.
On your website, your message is the only one being shouted in the room.
Here are four things that a strategic and well thought out website does for your brand & business:
Using your website as your brand’s ultimate playground keeps you in full control of how it’s portrayed and how it’s received.