A photographer’s website should be a lot more than a place to drop your work and a contact page.
I understand why a lot of photographers set their websites up that way; they think that since their work is 100% visual, why do they need so much written content?
Because written content can be the deciding factor between a client choosing you over someone else.
I’ve got a soft spot for photographers. I ran my own photography side hustle with little success, then realized my purpose was elsewhere.
I still swoon and fuss over moody wedding photos shot in the mountains, intimate moments caught in between seemingly random moments, and captivating portraits.
Because of my love for photogs, I had to make a post helping out my fellows from a past life.
A photographer’s website is super important in telling their story as an artist as well as showcasing personalities.
A lot of photographers use their websites as a portfolio to display their work and hope that will be enough. However, the photographers that stand out from their peers are the ones that think of their website as a storytelling tool.
A photographer’s website should take visitors through a journey of how they can work with you to capture the special moments in their life.
So how do you do that? Let’s get into it.
Don’t let your blog go to waste
I see this one a lot and I definitely think it’s a missed opportunity for people to get to know you and your business.
Think about it: photographing everyday people can be an intimate moment.
Even if you do single person portraits: they’re up close, personal, and bleeding with emotion. Not everyone that wants to work with you has been in front of a camera before; you can put them at ease about being photographed through your writing.
You can connect with them, show them your personality, and let them get to know who you are all through your blog. The more they feel like they can relate and like you, the easier it’ll be when it’s time for them to step in front of your lens.
Write posts discussing (with examples) how you get your couples to relax during their engagement shoots, talk about how some of your favorite photos came together and what you did to capture that moment.
You should also be using your blog to discuss more than just your work: outfit choices, wedding timelines, shot list examples are a few ideas of posts that can get you started.
Talk about your process
Here’s another opportunity for you to connect with your audience and your future clients.
Like we discussed before, some of the people that will be hiring you will be getting their photos taken professionally for the first time.
If there are things about your process that you think make you stand out, or you think clients should know before they get in contact, your services page or a dedicated process page is created for that. (Bonus points for talking about what makes working with you unique on your about page ;))
You can discuss what happens after they contact you, a rough timeline of when they’ll get their photos, etc.
You don’t have to write a detailed step by step of your process: keep it concise and clear. Transparency is key here. (You can go in depth with the steps in your Studio/Client welcome packet!)
Talk about the feelings and emotions surrounding the final product
I know this may sound a little harsh, but hiring a photographer is a luxury. *Gasp* I know.
I hope that didn’t hurt your feelings, but people don’t have to hire a photographer for their wedding; just like they don’t have to hire a web designer like me.
We all know why people do those things: they want photographs to capture special memories that can be passed down.
They want to hire you to capture moments from the most memorable days of their lives.
They want images that are filled with happiness, that makes them feel beautiful, and reminds them of good times.
So you’re not really selling just a photo, are you? You’re selling memories captured.
Take the time to describe the feelings that your photos evoke. Talk about what the memories that you capture mean to your clients. Better yet, let your past client’s testimonials do that for you.
Let your past clients discuss the emotional and intangible benefits of working with a badass like you.
All in all, don’t let your website simply be a place where your work goes to die.
As much work you put into social media marketing, you should put that much work into your website.
Keep things updated. Write posts that help your future clients understand what it’s like to work with you, and keep your content SEO optimized so the Google robots can show you some love.
I absolutely love working with photographers, and if you’re looking to turn your website from a boring archive of your work to a client magnet breath of fresh air, get in contact with me here.
How to make sure your photography website stands out from the crowd
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