charlotte Isaac

Charlotte Isaac, named after it's founder, is a small business from Australia helping other small business owners refine their business operations so they can find the freedom to grow. Charlotte does this through Dubsado, an online client/customer management tool.

Her focus is getting her clients to push the boundaries of how they serve their clients. She focuses on their client experience and how they can run better and more efficient businesses behind the scenes and how they can use Dubsado to support that.  

I was very intrigued by Charlotte's business when her application came into my inbox. I spend a lot of time refining my client experience for the Fourth House Co. It truly matters to me that my process from beginning to end for both my clients and I is very smooth and comprehensive. So getting the opportunity to get a peak into a business that values that same thing was compelling to me.

OCCUPATION:business operations consultant  |  australia  |  BRAND IDENTITY & WEB DESIGN

All Photos on this page are courtesy of Charlotte Isaac

After meeting Charlotte it was a no-brainer - we both hit off fairly quickly and I was brought into the Charlotte Issac universe. Together with her copywriter, Words by Jill, the three of us got to work. 

AK: "What do you love most about what you do?"

"I speak conversationally and meet my clients where they’re at. Sometimes business operations, specifically tools like Dubsado, can feel overwhelming with all the insider lingo. I decode and simplify unnecessarily complex information.

I truly care about my clients and work hard to get to know them. Offering an unforgettable client experience is my priority because I want to model
the possibilities within their own businesses."

(THE CHALLENGES)

The goal is to make her clients and target audience feel relaxed and supported in an inspired and refined environment - so it was important that the branding reflected that.

We also wanted a brand that was more comprehensive and expanded passed one logo. We wanted her to be able to boldly or sublty brand herself in various ways at every turn so she can maintain cohesiveness and professionalism. 

The goal is to make her clients and target audience feel relaxed and supported in an inspired and refined environment - so it was important that the branding reflected that. We also wanted a brand that was more comprehensive and expanded passed one logo. We wanted her to be able to boldly or sublty brand herself in various ways at every turn so she can maintain cohesiveness and professionalism. 

(THE SOLUTIONS)

A branding experience that makes her audience feel relaxed and supported as they find freedom in their business - an identity that is refined, inspirational and uplifting. 

When it comes to look and feeling, we wanted to create a clean and cohesive brand with a Mediterranean Hotel vibe. To expand the brand through wordmarks, illustrations, and other collateral items to give a truly cohesive system that allows Charlotte to intentionally brand every step of her own client experience so she can be a living example of what an intentional client experience looks and feels like.

Together, we built a complete brand system with the following items: 

Primary Wordmark(s)
Secondary Workmark
Submark(s)
Signature Icon
Seamless Pattern
Illustration
Thank You Card
Business Card
Packaging Tape
Tissue Paper
Circle Sticker
Note/Desk Pad
Art Print
Services Guide(s)

BRAND IDENTITY

An online home for her to showcase her expertise and for her ideal clients to learn about her services and how they can experience freedom, growth, and confidence in their business through systems and workflows that serve them.

WEBSITE DESIGN

Being a client experience nerd myself, being able to expand the brand system with collateral pieces that really help her tie everything together was the best part.

Charlotte is a true natural at what she does - and it was super refreshing to see the care and intention that she approaches every touchpoint her brand has with her clients. Truly inspirational. 

DESIGNER'S NOTES

DISCOVER MY NEW BRAND

Visit charlotte's website here.