Empires aren’t built in a day, and certain website mistakes when you’re DIYing yourself is pretty much unavoidable.
This post isn’t a negative hand spanking for anyone creating their website themselves.
I want to draw attention to some common mistakes that are easy to fix and will make your website more personable and authentic; plus it can turn your website into the best employee that you have.
Stop making your about page about you
Your about page isn’t about you. I know that sounds pretty opposite of what an about page is, but trust me it’s the truth.
Think about it: you’re trying to market your services/products towards your ideal client right?
Your ideal client wants to know how your services and your business is the right fit for them.
They want to know why you do what you do and the types of people that you help.
So yes, tell them your origin story. But make sure you talk about why that matters to them.
Talk about what makes you different than your competition.
What makes you the right fit or wrong fit for them?
Use your about page to tell your personal creative story shine through and to talk to your audience directly. No third person.
Be authentic, tell the truth, and be yourself.
Once you answer those questions, place that content at the top of the page. Towards the bottom, you should add some info about yourself (can be non business related) and you’re good to go.
Oh yeah, and make sure you have a high-quality image of yourself on this page. No iPhone photos!
Your homepage is lazy and underutilized
Your homepage has to be you on your best day. Think of the best day that you’ve had at work. Or those days when no matter what, everything you produce/did that day was BADASS.
That’s got to be your homepage. Always on 100%.
Now that does not mean that you have to pull out all of the graphic bells and whistles (remember white space will always be your friend) but it means that the content on your homepage needs to be top notch.
Your homepage is your welcome mat, landing page and your first impression.
So what’s the first step to creating a badass homepage?
Recognizing your goals:
I wrote a post about building homepage layouts in regards to your goals in another post, but I’m going to run down a bit of that here:
Your design will always fall flat without two things in mind: copy and strategy.
Things can’t just be pretty. They have to function. This is the one page on your website that has to be a well-oiled machine.
So ask yourself: what are the top three things that I want people to do when they visit your website? Write those down.
Then think about how you can get your audience to commit or take action on those three things from the homepage. The easiest way to do this is through homepage “options” or “doorways”.
Doorways are exactly like they sound: doorways that lead your visitors down a path to action.
This is going to depend on your goals: want people to sign up for your newsletter? Make one of your doorways a landing page to your best freebie.
What people to take a look at your services? Lead them there.
Same things goes to sending visitors to your blog or to your contact page.
Make sure you’re clear on your goals before you make these.
Making it hard to get in contact
Always remember: the name of the game is to decrease the amount of clicks someone has to complete to get from the page that they landed on, to contacting you or purchasing your items.
One way to increase clicks and have people looking at your website like WTF, is when you make it a doozy to try to get in contact with you.
Don’t make things difficult. Keep things simple, and keep things concise. One contact form (two at the max if needed) filled with some quick questions to start weeding people out is great.
I’ve seen some debate on Twitter about putting a link to your email on your contact page or in your footer, and I have a problem with this for two reasons: One: this can definitely increase the amount of spam that gets sent to your inbox. Which is always a no.
Second, I’ve heard of marketers taking these plain text emails (that’s when an email address is plainly visible on the site, as opposed to an icon that opens up an email program) and adding them to their newsletters. Crazy right?! I know that you wouldn’t do that, but you can never be too careful.
Plus, I know I get really angry when I end up on an email list that I didn’t sign up for.
Website mistakes are common, but a professional will catch them and take care of them while you worry about ruining that badass business of yours. The value to your business that comes with a strategic web design will propel you forward towards your goals and will have you looking damn good while doing it.
Your business deserves the best shot that you can give it to thrive and succeed. The first step? Clicking here to see how I can help you whip your website into shape.
I know you’ll love these…
Three Website Mistakes That Are Killing Your Progress
BRANDING + web design studio for creative entrepreneurs
share this post
Back to All Posts