Ready to work with a designer? Read This First.

Working one-on-one with business owners on their brand presence isn’t a small feat. It’s something that I take seriously and I’m sure my clients do too. If you’re a business owner that wants to work with a designer you may have a few questions or may be curious as to what goes into the whole process.

So if you’re ready to work with a designer, here are 4 things you should know:

There are many moving parts behind the scene that you purposely don’t see.

I don’t want a cookie for adding tasks to my plate or doing my job. However, there are SO MANY moving parts and small to large sized tasks that have to be done for our project to go along smoothly. I’ve discovered, tweaked and removed things from my process with every new project – and it’s because of my experience that I’ve created a process that keeps things very smooth and simple for you AND for me.

Crafting presentations, exporting files, creating templates, collecting and analyzing feedback, hours of research, and so much more goes is behind every major milestone during our process. It’s a bit labor intensive, but I love it. And it’s a part of the process that I happily take on. So when you work with a designer, remember there’s so much going on that you don’t see.

I don’t present anything half ass.

Like my mother always says – “you do something with your whole ass or you don’t do it at all”. And I live by the motto with everything that I do.

So when I present something to a client, so much deliberation, tweaking, adjusting, redoing, researching, curating, etc. goes into something that may seem simple and straightforward to them.

And I’m glad that it does! I want my clients to be at ease and feel excited and relaxed during our time together.

How much work that I put into each step of the process usually comes off in the videos that I record when presenting work to my clients – I take my time explaining all of the details so they can understand why I made the decisions that I did and how they relate back to the brand strategy.

Ready to work with a designer? Read This First.

All feedback isn’t good feedback.

We all know the difference between constructive and non-constructive feedback. And while some of us might not have been in a situation where you’re asking to give feedback on something creative or give feedback to a “stranger” – non-constructive feedback does nothing but hurt and slow down the process.

Rudeness and disrespect will not be tolerated – that’s first.

Second, simply giving vauge feedback doesn’t help the situation either. During feedback rounds, I give my clients feedback examples and guidelines for giving helpful feedback. Because when the feedback is helpful – usually the solution(s) become clear and obvious to both parties.

Another thing people tend to do, which is human nature, is to self-diagnose. I steer my clients away from self-diagnosing because A) what you’re asking may not even be possible and B) it takes the core principle of “collaboration” out of the process and our experience into order giver (the client) and order taker. In some situations, simple self-diagnoses are fine – I’m a human being and art is subjective. However, no one in our project is an order giver or order taker.

If you don’t use it, then you won’t see the growth.

While I’m always just an IG DM or email away – after our time together it’s time for you to take off your trainings wheels and ride that bike into the sunset.

Together we’ve created multiple tools that you can use in your arsenals to more confidently talk about your business, the benefits that you provide, your services, your prices, etc. to your target audience. We’ll also go through the digital and physical pieces that we’ve created together so you can keep your brand consistent online and off.

However, all of that hard work will go to waste if you don’t actually use it. If you don’t keep your brand blueprint tight to the vest and use it to guide you whenever you’re not sure what to do or why your people need you, you’re not going to be able to capitalize on your hard work. If you don’t use your brand pieces and color palette consistently and appropriately, that brand clarity and confidence that you were looking for goes right back out the window.

You still have to put in some work so you can capitalize on this new momentum that our process together has given you.

If you’re all good with that, then it just might be time for you to work with a designer! Bringing in an expert eye to revamp your brand’s online presence is an investment that when done right will elevate your brand to a completely different level. If you’re interested in what working with The Fourth House Co. could be like, you can learn more about our services here.

Ready to work with a designer? Read This First.

INSIDE THE THOUGHTS OF A BRAND STRATEGIST & DESIGNER

buckle in, folks

I'm Ashleigh Keith, a creative problem solver for woman led brands that prefer to cultivate relationships instead of the perfect Instagram photo. I use my background in Psychology to develop human-centered brands for women that want to do more than just run a business - they want to make a greater impact on the world around them.

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